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The company, Mark, is geared towards those who enjoy annotating and highlighting their works of literature on a tangible level. The way that it works is the reader goes to a website, Mark.com, and uploads the PDF version of their desired next read. The website will create a paper copy using the sophisticated technology implemented with the paper's material. The paper copy comes with two markers: the two-sided marker serving as a highlighter and black marker and the invisible ink (eraser). Misspells and other errors are easy to fix, and when done with the book, the reader can erase all their notations and pass the book on to the following individual, creating a sense of recyclability. The two markers serve as the front and back color of a book. The color palette contributes to the colors of recycling bins (blue,green,black).